Every so often a new magazine finds its way onto the newsstand (either virtual or real) that manages to raise my eyebrows. I would say eyebrow but I don’t want you to think I have some strange unibrow that I go around shopping with. Right out of left field comes
SID magazine, which, minus the dubious art direction and iffy choice of fonts, manages to make up what it lacks with its editorials—with models including, but not limited to, RJ King, Andrej Pejic, Charlie France, Lewis Grant, Jacob Young, Milo Spijkers and Tom Lander. That’s a pretty all-star cast for a first issue. It’s definitely worth looking at the preview to see if it’s up your alley, or interests your wallet (because it’s not free).
Overall grade: B+
Next on the docket is
Stage Fashion magazine, an independent project aiming to find relations between minimalism and luxury in fashion. And here comes the good news: the magazine is free. Produced in Paris, London and Warsaw, it features articles in French and English; it is accessible to readers all over the world
via the Internet. They’ve thus far avoided the design student bombshell that is bad font choice and allusions to MS Paint. However, their tedious website makes for an unpleasant reading experience. Hey, I can’t be too nice, or else they won’t have room to grow. And let’s face it,
everything can improve at least a bit.
Overall grade: A-
Last but not least, we have
The Hunger. Started by
Rankin, who’s been in the business over 20 years, you’d think it would be a bit more… I dunno… good. Instead the two covers featuring Sky Ferreira and some old guy look a bit more like a testament to the Twilight franchise or those free magazines you get at the movie theatre before Breaking Dawn actually starts. The point is, the whole knife thing and bloodlusty eyes of Sky Ferreira paired with a name like
The Hunger only suggest that what they’re hungry for is a tall glass of plasma. Yikes. Also not helping is the logo, which apparently was not painted by an eleven-year-old.
Overall grade: C-


“20 years after Dazed & Confused was founded, and 10 years after the birth of AnOther, The Hunger provides creative beings with a new platform for uncompromised self-expression, innovation and discovery. Working with recognised and emerging talents in the arts, fashion and editorial, The Hunger seeks out cultural progression and distinction. Each issue of the magazine features both a male and female cover.”