Alexander Beck shines in this editorial and video by Alessandro Dal Buoni for the new issue of Hero magazine. Since it’s inception in 2009, Hero has managed to hold its own. I’ll be honest, I was wary as to whether or not a magazine completely dedicated to models—and male models at that—would be able to survive more than two issues. A magazine “all about the guys that are destined to become the faces of tomorrow’s fashion” has turned out to satisfy a niche market I didn’t think existed. Men’s magazines are extremely difficult, because advertisers know that the men who read them are most likely men who can afford the products being marketed. Therefore, there isn’t very much room for a men’s magazine geared toward a younger market. Why try to sell to kids you know can’t buy what’s being offered? This conundrum means, and I hate to say it, that there can possibly never be a men’s magazine geared towards a late-teens, early-twenties type market. And who wants to subscribe to Port? Fantastic Man? Esquire? Not me, that’s who. I’m really trying to support these magazines that dare to target young men as its audience—magazines like Ten Men and Hero. The new issue of Hero is available now.
