The new Y-3 Spring/Summer 2012 campaign by Collier Schorr takes its cue from the experimental city of Brasilia. Portraits are collaged with xeroxes of archival Brasilia, to suggest a delicate balance between the body and the many ways it is contained. Hmm, let me just express my love for Collier Schorr, and how she takes great portraits of “adolescent men” (translate how you will) without being creepy about it. Kind of like an amazing version of Larry Clark, or early Terry, but because she’s a woman it’s a completely different approach. The press release is filled with the word “modernist”, so I guess that describes the film. For context, look at this modernist gas station. Think La Haine, but modernist. Modernist means that in future everyone is ESL and is dressed in androgynous Y-3 by Yamamoto. You may even be inspired to draw on chola-style brows, but with a modernist twist. You may feel compelled to sit at empty desks, or stare at “relics of the past”, like typewriters (These things used to work?!). I’m pretending I’m Ayn Rand, looking at the architecture of Frank Lloyd Wright. If you’re worried about a future of screen swipes and double taps, read this.
“I’m certain that this is the right place for me.”ADIDAS Y-3.