You know what I haven’t done in for-never? Tell you about a photographer who deserves more attention. Andrew Vowles has that perfect balance between commercial and, for lack of a better word, uncommercial. Sure, as a photographer you need to be able to express all those great ideas you probably don’t have (if only I could fathom the hundreds of e-mail submissions/pitches I get for possible editorials to be shot). But the truth is, mostly nobody wants you to have your own ideas, mainly because you’re hired on as a photographer simply for your signature look. The editors want to know the outcome of a shoot before it even happens, which sort of defeats the purpose of hiring a visual artist to interpret an idea or message. There is a fine line between selling out and being a sellout. Andrew Vowles has managed to keep his cool (i.e. look up phantasmagoria) and is still able to sell it. This, my friends, is the recipe of success. He’s just shot the Christopher Shannon menswear campaign and for publications i-D, B magazine, Dazed & Confused & Clash. See more here.