FUTUR3 P3RF3CT / Reed + Rader

In the world of fashion, there is no photographer duo quite like Reed + Rader. Their love for animation and the moving image has impressed a large following. One of their most recent projects is called FUTUR3 P3RF3CT for The Contributing Editor, which looks like your average “joan” high fashion editorial, but Joan Pedrola actually moves! Fascinating, but a bit creepy at first. Although The Contributing Editor is solely online, we wonder how this would translate to print. Is this the future of magazines—moving images and text? Maybe it would work on the iPad, but can somebody invent moving paper already? Read the interview with Pamela Reed from Reed + Rader and watch her ride a bike (never gets old). Also some unique PVC pieces by Lena Hawkins.