Daniel Sannwald creates fashion optimism. His work? A bit of minimalism, a bit of sci-fi surrealist. It’s a swatch of really interesting ideas. What really turns my crank about Daniel Sannwald, is that his ideas don’t just stop at the end of a shoot. He’s as mysterious as the photos he takes (which are quite the mystery). He shot the editorial A New Dawn, A New Day for Dazed & Confused, and not only did he land the cover for the magazine, he’s done editorials for Dazed & Confused Japan as well. You can check out his super cool and mysterious website. Also, check his interview with Ones 2 Watch. Let’s unveil this shroud of mystery.
Trey Taylor: Can you please fill this out?
Name: Daniel Sannwald
Currently Resides: Antwerp, Belgium + Munich, Germany
Favourite Song: “Daniel” by BAT FOR LASHES
Trey Taylor: I’d like to know everything. Where did you grow up? What was your childhood like?
Daniel Sannwald: I grew up in the smallest village in south of Germany. I was playing a lot in the nature. I remember that I loved to eat the plums from our Tree in the garden in the summer. With the age of 5 I moved to Munich were I spend the rest of my childhood. My mother told me that I had an obsession with WOOL in my childhood and I spend hours to spin huge woollen spider webs through all the rooms of our flat.
TT: Why fashion photography? There are jobs most of us haven’t even heard of, and you chose fashion photography. Any reasoning?
DS:I really like to work with Fashion and Photography. Until now it gives me a certain freedom to combine work and free work. But I always felt that Fashion Photography is not the end of my journey, I will do it as long as it gives me satisfaction but there are so many things in life, which I think I would enjoy like working with kids and film. Maybe at one point I would like to become a teacher or start doing documentary films.
TT: Who, thus far in your career, has been the most interesting person you’ve met?
DS: I met so many people in my life not just in my career that inspired me a lot. Some people which fascinated me by the things they had to say, others by the way they live and approach life, others for what they do. I can’t give a special importance to one of them.
TT: I like details. Obviously, the more details in an interview the better, as long as it’s not too redundant. Do you find yourself looking for details with your photography?
DS: Honestly I don’t work very detailed and define – it doesn’t suite my work. My actions are mostly out of emotions and I let things flow without starting to think too much about it. But I really do care in life for details – it’s the small things that makes me exited and which inspires me.
TT: What do you feel you can accomplish with photography. Do you hope to change the way people think?
DS: If I can make them smile it’s enough for me.
TT: Are you searching for success? And how do you define success?
DS: I search for RECOGNITION.
TT: Most would not call your work “typical fashion”. But what is fashion, anyways? What does fashion mean to you?
DS: Fashion talks about Camouflage, Fetish, Exhibitionism, Mask, and many more things that make fashion so interesting for me to work with it.
TT: What has it taken to get yourself to where you are now? Hard work, obviously.
DS: it just happened.
TT: Tell us about a mystery not worth solving.
Thanks so much Daniel! You’ve got our recognition. Your work still baffles me, but you’ve helped clear up some mystery for us. Good luck in future prospects.